The scores
Victor Hi-Pro Plus: B (78/100) — Beef Meal, Whole Grain Millet, Grain Sorghum, Chicken Fat (preserved with Mixed Tocopherols), Chicken Meal.
4Health Adult Salmon & Potato: B (78/100) — Salmon, Salmon Meal, Potatoes, Peas, Potato Starch.
How the ingredients compare
Here are the first five ingredients on each label — the part of the panel that drives most of the score under our published rubric:
Victor: Beef Meal, Whole Grain Millet, Grain Sorghum, Chicken Fat (preserved with Mixed Tocopherols), Chicken Meal
4Health: Salmon, Salmon Meal, Potatoes, Peas, Potato Starch
The panels tell two different stories at the same grade. Victor opens with beef meal — a concentrated, named meat meal — then whole grain millet and grain sorghum (gluten-free grains, not corn or wheat), named chicken fat, and chicken meal, giving it a multi-protein, grain-inclusive backbone with strong named-meat density. 4Health leads with salmon and salmon meal, a dual fish-protein opening that KibbleIQ rewards, but follows with potatoes, peas, and potato starch — a grain-free recipe that stacks pulses and starches in the carbohydrate slots. Both earn B/78: Victor for its concentrated meat meals and clean gluten-free grains, 4Health for its strong fish-protein lead and single-novel-protein simplicity. The trade-off is structural, not qualitative — Victor leans grain-inclusive and multi-protein, 4Health leans grain-free and single-protein, with the pea-and-potato load the one thing to keep an eye on.
Where Victor pulls ahead
30/20 high protein and fat for active dogs: Victor Hi-Pro Plus (B/78) is built as a 30/20 formula — roughly 30 percent protein, 20 percent fat — which makes it a natural fit for working, sporting, and high-energy dogs that burn serious calories. That density comes from real named sources: beef meal leads the panel, with chicken meal close behind. For a hunting dog, a canine athlete, or a busy high-drive breed, that fuel level is hard to match at this price. At roughly $1.40–1.70 per pound through Tractor Supply, feed stores, Amazon, and Chewy, it’s a lot of performance nutrition per dollar. Made in Texas by Mid America Pet Food, the brand has earned a loyal following among working-dog owners for this profile. If your dog is active, athletic, or hard-keeping — meaning it struggles to hold weight — the 30/20 structure is the standout reason to choose Victor here. Just match the portion to activity, since this is energy-dense food. Shop on Amazon →
Beef and chicken meal multi-protein base: Victor leans on two concentrated, named meat meals — beef meal first, chicken meal in the top five — rather than relying on a single protein source. Meat meals are rendered down to remove water, so they pack more protein per unit than fresh meat alone, and KibbleIQ scores named meat meals highly for exactly that concentration. The multi-protein approach also gives the amino-acid profile more breadth, useful for dogs with broad nutritional demands. For an owner who wants a robust, meat-forward panel without paying boutique prices, this is a genuine strength. The one consideration: because Victor includes chicken, it isn’t the right pick for a dog with a confirmed chicken sensitivity — that’s precisely where 4Health’s salmon recipe earns its place. But for the many dogs without that restriction, Victor’s two-meal foundation delivers serious named-protein density and is a big reason it ties at the top of this matchup.
Gluten-free grains and broad availability: Victor is grain-inclusive but deliberately uses gluten-free grains — whole grain millet and grain sorghum — with no corn, wheat, or soy anywhere on the panel. That’s a meaningful middle path: dogs get the steady energy and fiber of grains without the corn-and-wheat fillers KibbleIQ penalizes, and grain-inclusive diets sidestep the pulse-heavy profile that put grain-free foods under FDA scrutiny for DCM. For owners who want grains but not cheap ones, it’s a thoughtful balance. Availability is another practical edge: while 4Health is essentially exclusive to Tractor Supply, Victor reaches beyond TSC into independent feed stores, Amazon, and Chewy, so you’re not tied to one retailer. Transition over 7–10 days, easing up from about a quarter Victor given its higher fat content, and feed to the energy needs of your dog rather than a flat chart. For an active dog whose owner wants grain-inclusive nutrition and flexible sourcing, Victor is the structural fit.
Where 4Health holds its own
Single novel protein and grain-free for sensitivities: 4Health Adult Salmon & Potato Grain-Free (B/78) is built around one novel protein — salmon, reinforced by salmon meal — in a grain-free, limited-ingredient-style recipe. That makes it a strong candidate for dogs with chicken sensitivities or grain intolerances, the exact dogs that can’t eat a chicken-containing, grain-inclusive formula like Victor’s. Keeping the protein list short and using fish as the sole animal source reduces the number of potential triggers, which is precisely the strategy a vet often recommends when working through a suspected food sensitivity. At roughly $1.00–1.20 per pound, it’s also the cheaper of these two, and it’s sold through Tractor Supply and TractorSupply.com. The dual salmon-and-salmon-meal lead gives it a genuine fish-protein backbone that KibbleIQ rewards. If your dog reacts to chicken or grains, this recipe’s simplicity and novel-protein focus are the reasons it ties Victor despite a very different ingredient philosophy. Shop on Amazon →
Omega-rich fish base for skin and coat, made by Diamond: Because salmon and salmon meal anchor the recipe, 4Health Salmon carries a naturally omega-rich fish base — a real benefit for dogs that need help with dry skin, a dull coat, or general coat condition. Fish-forward diets are a common recommendation for skin-and-coat support, and getting those omega fatty acids from the primary protein rather than a sprinkled-in additive is a structural plus. The food is manufactured by Diamond Pet Foods, an established U.S. maker, as Tractor Supply’s private-label line — which is how 4Health delivers this formula at its low price point. For a value-minded owner whose dog would benefit from a fish-based, skin-supporting diet, an omega-rich lead at budget pricing is genuinely compelling. It’s a different value proposition than Victor’s high-octane 30/20 profile — aimed at skin, coat, and sensitivity management rather than athletic fuel — and it’s why these two foods tie rather than one running away with it.
Worth monitoring: the grain-free pea and potato load: In fairness, 4Health Salmon’s grain-free recipe leans on peas, potatoes, and potato starch in its carbohydrate slots, which is a pulse-and-starch load worth discussing with your veterinarian. Between 2018 and 2022 the FDA investigated a possible association between grain-free, legume-heavy diets and canine dilated cardiomyopathy (DCM); the science remains unsettled and no causal link was confirmed, but it’s a context KibbleIQ flags honestly rather than ignores. This isn’t a reason to rule the food out — many dogs eat grain-free pea-and-potato diets without issue — but if your dog is on this recipe long-term, it’s a sensible point to raise at a check-up, especially for breeds with known heart predispositions. Transition over 7–10 days as you would any new food. If grain content isn’t a concern, Victor’s grain-inclusive panel sidesteps this question entirely — but for a dog that needs grain-free, 4Health remains a fair, value-priced choice worth watching with vet input.
The bottom line
Call it honestly: Victor Hi-Pro Plus (B/78) and 4Health Adult Salmon & Potato Grain-Free (B/78) tie, and the right pick is about fit, not score. Choose Victor if your dog is active, working, sporting, or hard-keeping, or simply does fine with grains — its 30/20 protein-and-fat density, beef-and-chicken-meal multi-protein base, and corn-free gluten-free grains make it a performance value, with the bonus of availability beyond Tractor Supply. Choose 4Health Salmon if your dog has a chicken or grain sensitivity, needs skin-and-coat support, or you want the cheaper bag — its single novel salmon protein and omega-rich fish base are purpose-built for those dogs. The one honest caveat on 4Health: its grain-free recipe leans on peas and potatoes, so loop in your vet about the DCM context for long-term feeding, particularly with at-risk breeds. Two well-built value brands, same grade, different jobs — match the food to the dog and either one delivers.