What's actually in Redford Naturals?
We analyzed Redford Naturals Chicken & Brown Rice Recipe Adult, the brand's mainstream grain-inclusive formula sold exclusively at Pet Supplies Plus. The first five ingredients are chicken, chicken meal, brown rice, oatmeal, and brewers rice.
Fresh chicken leads, backed by chicken meal at position two — the same protein-density strategy premium brands use. The carb base is three graded rices plus oatmeal: brown rice (whole), oatmeal (whole), and brewers rice (a milling byproduct, nutritionally lean). Further down the list herring meal, fish oil, and flaxseed layer in omega-3s, with dried blueberries, spinach, and egg product adding whole-food micronutrients. Shop on Amazon →
The good stuff
Chicken as the first ingredient is a real strength for a house brand. Most store-brand kibble leads with a meal or an unnamed "meat by-product meal" — Redford's whole-chicken-first label is closer to what you'd expect from a $60-per-bag premium line. Chicken meal at position two doubles down on the protein commitment; meal is three times more protein-dense than fresh meat because the water weight has been removed.
Herring meal plus fish oil is the formula's second quiet win. Cold-water marine protein delivers EPA and DHA — the specific omega-3s that drive skin and coat health, joint comfort, and cognitive function. Most mainstream kibble relies on plant sources (flaxseed, sunflower oil) that deliver ALA, which dogs convert to EPA/DHA only inefficiently. Redford's herring + fish oil gives you the pre-converted forms directly.
Dried blueberries, dried spinach, dried egg product, and flaxseed appear in the mid-ingredient zone. These aren't marketing garnishes; they contribute real antioxidants and phytonutrients. Chicken fat is preserved with mixed tocopherols (vitamin E) — no BHA, BHT, or ethoxyquin. Rosemary extract closes out the preservation system.
The not-so-good stuff
Brewers rice at position five is Redford's biggest compromise. It's the broken fragments of rice left over after milling — cheaper than whole brown rice, but nutritionally thinner. It's not harmful; it's just filler that could have been something more useful (another vegetable, a legume-free starch). In a B-tier formula, this is the line item most responsible for keeping it out of the A range.
No guaranteed live probiotics. Formulas like Diamond Naturals include live Bacillus coagulans and similar strains for gut-health support; Redford doesn't disclose any.
Pet Supplies Plus is the only retailer — meaning availability drops off fast outside its footprint. If there's no Pet Supplies Plus near you, or no reliable online shipping, Redford stops being a practical daily option.
How it compares
Redford Naturals' B (78/100) sits in the same tier as Kirkland Signature (B/78), Blue Buffalo (B/78), and Diamond Naturals (B/78). Against Kirkland it's a near-identical matchup — both are retailer-exclusive house brands built around chicken, rice, and a modest vegetable premix, and the practical question is which warehouse or store is closer to you.
Step-ups like Fromm (B/84) and Wellness Complete Health (B/82) cost noticeably more per pound but bring more whole-food inclusions and probiotics. If the Pet Supplies Plus location is convenient, Redford is a smart pick for the price.
Read the full head-to-head: Redford Naturals vs Kirkland Signature. For more affordable picks see our best affordable dog food guide.
The bottom line
Redford Naturals Chicken & Brown Rice Recipe earns a B grade (78/100) from KibbleIQ. Chicken first, chicken meal second, whole-grain oatmeal and brown rice, herring meal and fish oil for omega-3s, and a clean preservative system make it one of the better store-exclusive house brands on the market. The brewers rice filler and missing probiotics keep it out of A territory, but for owners with a Pet Supplies Plus nearby, Redford delivers real premium-tier ingredients at a practical price. Shop on Amazon →