The scores
Iams ProActive Health Adult MiniChunks: B (75/100) — Chicken, Ground Whole Grain Corn, Ground Whole Grain Sorghum, Chicken By-Product Meal, Dried Plain Beet Pulp.
Stella & Chewy's Chewy's Chicken Freeze-Dried Raw Dinner Patties: A (90/100) — Chicken (with ground bone), Chicken Liver, Chicken Gizzard, Pumpkin Seed, Organic Cranberries.
How the ingredients compare
The top-five ingredients reveal the formulation split between these two products:
Iams: Chicken, Ground Whole Grain Corn, Ground Whole Grain Sorghum, Chicken By-Product Meal, Dried Plain Beet Pulp
Stella & Chewy's: Chicken (with ground bone), Chicken Liver, Chicken Gizzard, Pumpkin Seed, Organic Cranberries
The 15-point gap (Stella & Chewy's wins by 15 points) shows where the v15 rubric weights ingredient breadth, protein density, and supplement depth differently.
Where Iams pulls ahead
Roughly 10-15× cheaper per pound — mass-market grocery kibble at ~$1.20/lb vs freeze-dried raw patties at ~$15-25/lb retail: Iams ProActive Health Adult typically sells at $30-40 for a 30-pound bag at Walmart, Target, Amazon, or Chewy (~$1.00-1.33 per pound). Stella & Chewy's Chicken Freeze-Dried Raw Dinner Patties typically sell at $25-30 for a 14-ounce bag at PetSmart, Petco, Chewy, or independent pet retailers (~$28-34 per pound bag price). The per-pound cost gap looks like ~25-30× before accounting for caloric density. Freeze-dried raw food is calorically very dense (~4-5× the per-cup caloric density of conventional kibble) so feeding portions are meaningfully smaller — the per-day cost gap normalizes to roughly 8-12× rather than 25-30×. For a 50-pound adult dog, Iams daily food cost is ~$0.30 per day; Stella & Chewy's freeze-dried daily food cost is ~$3.50-5.00 per day. Over a year, the difference is roughly $1,150-1,700 in food cost. For most households, this is the largest practical consideration in choosing between conventional kibble and freeze-dried raw feeding. Shop on Amazon →
Conventional kibble shelf-stability + scoopable feeding workflow — no thaw protocol, no refrigeration concerns, no portion-size recalibration: Iams is conventional dry kibble — shelf-stable at room temperature, no refrigeration needed, scoopable with standard kibble cup measuring, standard feeding-chart guidance. Stella & Chewy's freeze-dried raw patties don't require refrigeration (HPP treatment + freeze-drying produces a shelf-stable raw-feeding format) but feeding portions require recalibration due to caloric density — typical 50-pound adult dog feeds ~6-8 oz of freeze-dried patties daily, not 3 cups. The portion-recalibration learning curve and risk of accidental overfeeding during the transition is real. For owners specifically valuing conventional kibble feeding-workflow simplicity, Iams is structurally simpler.
Mass-market distribution at every grocery / mass / pet specialty retailer — widest possible accessibility: Iams is stocked at Walmart, Target, Amazon, Chewy, Kroger, Safeway, every major grocery chain, PetSmart, Petco, and Tractor Supply. For households without pet specialty retail accessibility or who do all shopping at one retailer, Iams is structurally convenient. Stella & Chewy's distributes through pet specialty retail (PetSmart, Petco, Chewy, independent pet stores) — broader than ultra-premium boutique brands but narrower than Iams' mass-market footprint.
Where Stella & Chewy's holds its own
HPP-treated freeze-dried raw whole-prey structure — chicken with ground bone + chicken liver + chicken gizzard for whole-prey nutritional density: Stella & Chewy's Chicken Freeze-Dried Raw Dinner Patties are structured as complete whole-prey freeze-dried raw food: chicken muscle meat (with ground bone for bioavailable calcium + phosphorus) + chicken liver (preformed vitamin A + B12 + iron + folate density) + chicken gizzard (B vitamins + iron). The whole-prey inclusion delivers nutrient density that single-protein kibble formulas can't replicate. The freeze-drying process uses sublimation at sub-freezing temperatures to remove water content while preserving nearly all heat-sensitive nutrients (enzymes, bioactive lipid forms, some B vitamins) that conventional kibble hot-extrusion degrades. HPP (High Pressure Processing) is an FDA- and USDA-recognized anti-pathogen treatment that addresses raw-feeding pathogen risk concerns by treating the product to reduce Salmonella, E. coli, and Listeria loads before freeze-drying. For owners specifically following raw-feeding or whole-prey ancestral-pattern feeding philosophy, Stella & Chewy's is structurally aligned. Shop on Amazon →
Organic whole-food fruit + vegetable supplemental panel — pumpkin seed + organic cranberries + organic spinach + organic broccoli + organic beets + organic carrots + organic squash + organic blueberries: Stella & Chewy's freeze-dried patties include pumpkin seed, organic cranberries, organic spinach, organic broccoli, organic beets, organic carrots, organic squash, and organic blueberries as whole-food supplemental panel ingredients — eight named whole-food fruit and vegetable sources, all certified organic. The organic supplemental panel delivers a broader phytonutrient profile (beta-carotene from carrots + squash, lutein and folate from spinach, anthocyanins and proanthocyanidins from cranberries and blueberries, sulforaphane from broccoli, betalains from beets) than conventional kibble supplemental panels typically include. The organic certification adds traceability and reduced-pesticide-exposure assurance. Iams supplemental panel is more conservative (dried plain beet pulp + flaxseed + brewers dried yeast + fructooligosaccharides + standard vitamin / mineral premix, no organic certification). For owners specifically valuing organic whole-food supplemental nutrition or broader phytonutrient diversity, Stella & Chewy's is structurally aligned.
SecureByNature HPP food-safety process + four-strain probiotic blend — pathogen-controlled raw feeding with documented food-safety protocol: Stella & Chewy's applies the SecureByNature HPP (High Pressure Processing) food-safety protocol to all freeze-dried raw recipes — an FDA- and USDA-recognized anti-pathogen treatment that uses high-pressure exposure (typically 87,000 psi for several minutes) to reduce or eliminate Salmonella, E. coli, Listeria, and Campylobacter without heat exposure. The treatment addresses one of the primary structural concerns with raw feeding (pathogen risk to dog and household humans). Plus the formula includes a four-strain probiotic blend (Pediococcus acidilactici + Lactobacillus acidophilus + Bifidobacterium longum + Bacillus coagulans) for digestive and immune support. For owners specifically wanting raw-feeding nutrition without the pathogen-prep hygiene workflow associated with home-prepared raw food, Stella & Chewy's HPP-treated freeze-dried structure is the structurally lowest-risk raw-feeding option commercially available.
The bottom line
Stella & Chewy's wins by 15 points (A/90 vs B/75) — meaningful gap driven by freeze-dried raw whole-prey nutritional density and organic whole-food supplemental panel depth. Pick Iams ProActive Health Adult MiniChunks when budget capacity at ~$0.30 per day per 50-pound dog, mass-market distribution accessibility, conventional kibble feeding-workflow simplicity, and Mars Petcare manufacturing scale + decades of formulation iteration are the priorities. Pick Stella & Chewy's Chicken Freeze-Dried Raw Dinner Patties when freeze-dried raw whole-prey feeding philosophy is the priority and budget allows ~$3.50-5.00 per day per 50-pound dog: complete whole-prey panel (chicken with ground bone + chicken liver + chicken gizzard), organic whole-food fruit + vegetable supplemental panel (eight named organic produce sources), HPP-treated pathogen-controlled raw-feeding structure, and shelf-stable freeze-dried format. The 15-point rubric gap is real and the format upgrade is meaningful — but this is fundamentally a freeze-dried-raw-vs-conventional-kibble feeding-philosophy decision more than a price-tier upgrade decision.